PENGARUH TINGKAT KEPAKARAN DAN TINGKAT KETERLIBATAN PADA NIAT BERKUNJUNG WISATAWAN

Singgih Santoso

Singgih Santoso

Abstract

Tourism is one of five sectors that are currently the main priority development and foreign exchange earning programs in Indonesia; in addition to absorbing labor in large numbers, the income of foreign exchange from this sector is also large. During this time the Special Region of Yogyakarta is known as a favorite tourist destination in Indonesia; in Yogyakarta there are many natural attractions, cultural tourism, and special imnterest tourism are popular in Indonesia. However, foreign tourist visits to Yogyakarta are still far below Bali or other areas in Indonesia. On the other hand, there has been a rapid development of information and communication technology (ICT), especially in the massive use of electronic social media. If in the past intention to visit a tourist destination influenced by magazines, newspapers, tabloids, or word of mouth (through word of mouth through testimonials), currently searching for tourist information is to suspected have been done through electronic social media. The purpose of this research is to test the hypothesis whether the source expertise variable and the degree of involvement variable in eWOM positive and significant influence on the intention to visit certain tourist destinations. The research used survey design using questionnaire given to a number of students at UKDW with purposive sampling technique. By using multiple regression analysis, the result of research indicates that source expertise variable has no significant influence on the visit intention ; while degree of involvement variable on eWOM have positive and significant influence on the visit intention variable.
Keywords: source expertise, degree of involvement, visit intention

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